Cartier & Sofia
I’m a little in love with Sofia Coppola. Her films, her attention to detail, her soft yet assured style, her storytelling – but most of all her love for women, and the power of the female presence in a leading role. Cartier, a Maison synonymous with style and femininity, gave Sofia carte blanche to direct the film for the relaunch of the Panthère de Cartier collection. Both icons of taste and elegance – Sofia, an artist whose work transcends trends, gives sensitive expression to what femininity is today – and together, the campaign’s outcome was perfection.