London architect Sophie Hicks designed Stockholm-based ACNE Studio‘s flagship store in Seoul, taking a deliberately anti-Swedish approach to the rough concrete structure. Ironically. The narrow, winding side streets of Gangnam house some of the most exclusive shops in the South Korean capital. It is in this setting – a haven of peace in a fast-moving city – that Sophie built a new store for Acne Studios: a flagship store, in which to will sell both their men’s and women’s collections.