How many brands do you think you interact with on a daily basis? From the time you wake to the time you sleep, it’s estimated that nearly half an adult’s day is consumed by content and branding¹ – up to 4,000 to 10,000 ads each day.² As of May 2019, the total worldwide population is 7.7 billion, and of that number 4.4 billion people have internet access, 3.5 billion of whom have active social media profiles.³
Housed in a heritage building dating back to the 1900s, Athletic Club & Social opened its doors late last year to instant Instagram acclaim. It is so wonderfully photogenic. Occupying a beautifully renovated three-storey building in central Cape Town, this ‘non-members member’s club’ (everyone is welcome) invites visitors to explore its bar and restaurant, which are situated across a unique maze of impeccably furnished rooms where every detail has been carefully considered.
I’ve recently found myself with a fair bit of extra time (I’ll write more on that at some stage, perhaps), but for now I don’t think I’ve ever shifted into a slower pace and a period of relative unknown with as much ease, effortlessness, and joy. Who is this person?!